She-Ra Jewelry was established in my living room in Tel-Aviv in 2012.
After several years of skipping between faculties in academia, I finished with a BA in art and history, a doctorate in waitress and a strong desire to create and work with my hands.
While I was deliberating about my goal, I decided to enroll in a non-binding goldsmithing course and fell in love with the profession immediately. The first ring I made in that course is part of my collection Princess Adora.
From the beginning of my career as a jeweler, I design jewelry that I want to wear myself. And I can’t get enough of it!
My style is simple and clean with a vintage touch. The focus in my work is on meticulous craftsmanship and on timeless design. I want to create jewelry that we will never want to take off.
The brand name comes from She-Ra the princess of power, the TV series from the 80’s I grew up on. Her nostalgic character – powerful and magical, and at the same time delicate and elegant, represents the concept of my designs.
All jewels are hand crafted in the studio in Tel-Aviv, in small quantities, with a high level of finish and attention to every detail. The items can be ordered in 9/14/18 Karat gold, 925 sterling silver or high-quality gold plating.
The shop is located in the pastoral neighborhood of Neve Tzedek, on 10 Pines st. Tel-Aviv.
Opening hours: Sunday-Thursday 10:00-19:00, Friday 10:00-15:00