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She-Ra Jewelry was established at my home salon in Tel Aviv in 2012.

After several years of hopping between the various faculties of the academy, I graduated with a Bachelor of Arts & History degree, a doctorate in waitressing, and a strong urge to create and work with my hands.

Whilst contemplating on my destiny, I’ve decided to enroll in a non-binding goldsmithing course and fell in love with the profession from the very first moment. The first ring I crafted during the course is now part of the ‘Princess Adora’ collection.

Ever since I started crafting jewelry, I design only ones that I would want to wear myself, and I just can’t get enough of it!

My style is clean and elegant, with a vintage edge. The emphasis in my work is on meticulous craftsmanship and timeless design. I wish to create jewelry that we would never want to take off.

The brand’s name is taken from a children’s TV series I grew up on during the ’80s called She-Ra: Princess of Power. Her nostalgic character – strong and magical, and at the same time refined and elegant, represents the concept of my designs.

All items are crafted by hand in a studio within Neve Tzedek, in small quantities, with great care for a high level of finish, and attention to every detail.

The models can be commissioned in 925 silver, 9/14/18 carat gold or high-quality gold plating.

The store is located at 57 Shabazi Street in the pastoral neighborhood Neve Tzedek, Tel Aviv.

Opening hours: Sunday-Thursday 10 AM to 7 PM. Friday 10 AM to 3 PM.